Marketing Analysis and Financial Strateg (863H1)
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Marketing Analysis and Financial Strategic Planning
Module 863H1
Module details for 2024/25.
15 credits
FHEQ Level 7 (Masters)
Module Outline
Developing marketing strategy, market planning and control. Marketing research. Behavioural concepts, marketing decision making. Marketing communication and sales strategy. Environmental consideration. Marketing ethics. Legal control and European/International influences costs of funds. Source of funds. Capital structures and CAPM. Business expansion. Working capital management including cash management. Dividends and dividend decisions. Corporate planning and financial control. Investment appraisal. The stock exchange and its efficiency. Preparing a project and being able to persuade company managers of how marketing and financial planning assist strategic decisions.
AHEP4 Learning Outcomes
M3, M16
Library
Kotler, Armstrong, Wong and Saunders "Principles of Marketing" Prentice Hall ISBN 978-0-273-71156-8
Brassington and Pettitt "Principles of Marketing" Prentice Hall ISBN 978-0-273-69559-2
Module learning outcomes
Demonstrate a systematic understanding of the problems involved in planning and managing the financial resources of organisations
Apply financial techniques to complex business problems of resourcing, investment and management accounting control
Evaluate critically the marketing strategies of both SME's and multi-national companies
Build upon marketing theories and concepts introduced earlier to evaluate critically good marketing practice
| Type | Timing | Weighting |
|---|---|---|
| Computer Based Exam | Semester 1 Assessment | 50.00% |
| Coursework | 50.00% | |
| Coursework components. Weighted as shown below. | ||
| Group written submission | T1 Week 8 | 100.00% |
Timing
Submission deadlines may vary for different types of assignment/groups of students.
Weighting
Coursework components (if listed) total 100% of the overall coursework weighting value.
| Term | Method | Duration | Week pattern |
|---|---|---|---|
| Autumn Semester | Lecture | 2 hours | 11111111111 |
| Autumn Semester | Seminar | 2 hours | 11111111111 |
How to read the week pattern
The numbers indicate the weeks of the term and how many events take place each week.
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